Tires are printed with a manufacturer's recommended pressure range, and road riders used to think inflating their tires to the highest possible pressure was fastest. But with the move to wider tires has also come a trend towards lower pressure. The science of tire pressure is complicated, but wider tires require less pressure for the same volume of air than narrower tires, allowing for a more comfortable ride. Additionally, wider tires at lower pressures reduce bouncing and are actually faster on most surfaces than smaller, harder tires.
It's tough to make a generalized recommendation for pressure-riding conditions, your weight, and the tire's size all play a part. But generally, the larger the tire and the rougher the surface, the lower the optimal pressure. With each 3mm increase in tire width, you can usually reduce pressure by 1 Bar (~14 psi). Also, tubeless tires can generally be ridden at lower pressures than tubed tires of the same size. Some tire and rim manufacturers have calculators on their websites that make personalized recommendations for pressure; these are a great starting resource to make your ride faster and more efficient.
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